Tim Burton’s Alice Already Rules Box Office


Tim Burton’s imaginative new trip down the rabbit hole has finally arrived, and 2010’s “Alice in Wonderland” has already made a huge impact since opening night.

As of Friday, “Alice” brought in a $41 million profit, with an expected $100 million or more by close of theaters on Sunday.  This would make “Alice” the most successful March hare opener of all time, surpassing Zack Snyder’s “300”, which made $71 million in its opening weekend in 2007.

Burton’s “Alice in Wonderland” is not a remake of the beloved Disney classic or even a retelling of Lewis Carroll’s original stories.  As per the trailers, (no spoilers here!) Alice is now a young woman and faced with the pressures of 19th-century society.  Seeking to escape, she once again finds herself in the whimsical world of Wonderland, but perhaps not as she (or we) remember it.  The typical Burton cast are present:  Johnny Depp as the crazed Mad Hatter, Helena Bonham Carter as the wicked Red Queen, and newcomer Mia Wasikowska as Alice.

With a production budget of over $250 million, expect to be thrilled by the spectacular visuals, in both 2D and Disney Real D (3D) formats.

On a personal note, just having seen this film, go ahead and spring for the 3D: it’s quite impressive!

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